XMINNOV
Solution updated on: 2017/5/6 16:20:47 - by - - RFIDtagworld XMINNOV RFID Tag Manufacturer / SolutionID:1858
NFC tags are available cheaply can be pasted on posters or products which can be used for a multitude of marketing purposes.
NFC “Scan Me” labels on billboards can engage offline consumers with online content.
You can create a treasure hunt using NFC chips to link to online prizes.
NFC marketing can also provide real-time marketing data, including sales location, price, product type, etc.
A display item or product trial/test drive could have a NFC sticker on it to “Order Yours Today”.
NFC Tag can be used to provide in-store discounts,you could include a coupon for their next visit or to use online.
Although NFC (Near field communication) technology has been around for over a decade now,but most small businesses are yet unaware of the advantages of NFC marketing,and the bigger brands are constantly striving to find new ways of utilizing this cost-effective technology to the best of their abilities. The best use of NFC technology so far has been their application to the field of proximity marketing in the form of NFC ad campaigns.
NFC campaigns are any regular display ad campaigns with NFC devices embedded in them.The purpose of these NFC campaigns is to provide a more interactive experience based on proximity. Apart from building brand loyalty among existing customers they also serve the purpose of bringing in new customers.
All you need to do to get started with your NFC campaign is to embed NFC hardware within your regular display ads, create your NFC campaigns and assign the campaign to your hardware. Ensure that you always include a call to action.
Tap and learn about the products: NFC tags can be deployed on product display shelves which when tapped would direct customers to a landing page with detailed information about specific products. Linking elaborate product information and background to be accessible directly from the product display shelves helps customers to get all the required information at a tap of their phone.
NFC enabled product labels: Alternatively NFC can also be embedded within the product labels that connect customers to product background and information webpage.
Smart posters: NFC stickers and tags can also be embedded within offline display mediums such as posters and print advertisements. These posters can be strategically placed on prime outdoor locations, vehicles, store windows, etc.
Special Contests and Discount Offers: Linking discount coupon codes and special contests to the landing page linked to the NFC which could be accessed through NFC enabled smartphones.
