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Enhance Brand Protection, Why does Ma Yun Choose NFC and RFID?

News posted on: 2019/1/11 1:35:05 - by Naomi - RFIDtagworld XMINNOV RFID Tag Manufacturer

Enhance Brand Protection, Why does Ma Yun Choose NFC and RFID?

Enhance Brand Protection, Why does Ma Yun Choose NFC and RFID?

Enhance Brand Protection, Why does Ma Yun Choose NFC and RFID

According to foreign media reports, Alibaba invested in SMARTRAC to enhance brand protection.


Alibaba is sitting on the e-commerce giants Tmall and Taobao. At present, it is a big move into the new retail. It can be said that the anti-counterfeiting traceability of the anti-counterfeiting and the purchase of genuine products by consumers have always been one of the focuses of Ali's work.

SMARTRAC is a leading supplier of RFID and NFC components. This year's World Cup game uses the Circus Flex NFC chip from Smartrac. There are many technologies to protect brands and counterfeit anti-counterfeiting. Such as traditional anti-counterfeiting, laser anti-counterfeiting, two-dimensional anti-counterfeiting, RFID and NFC. 

Laser and electric code anti-counterfeiting are only eliminated. Although the two-dimensional code is the anti-counterfeiting technology of most products at present, due to the shortcomings such as easy copying, the anti-counterfeiting effect is poor, and it will not last long.

All that remains is RFID, NFC, and blockchain, and blockchains cannot exist alone. On the source of anti-counterfeiting, it is easy to see from the table that the advantages of RFID and NFC anti-counterfeiting are far greater than the two-dimensional code. As an emerging technology, the blockchain will also rely on RFID and NFC in the future.

Many high-end products, especially alcohol, have already used RFID and NFC as anti-counterfeiting technology. At present, Ali also cooperates with Maotai through blockchain anti-counterfeiting technology. Others such as Wu Niang, Yanghe, etc. previously used NFC anti-counterfeiting. The wines are also in Jingdong, and IBM is cooperating in blockchain anti-counterfeiting.

In this way, the future anti-counterfeiting technology is no longer a single-armed operation, at least the blockchain plus NFC (or RFID) dual system, Ali investment as a leading RFID and NFC component supplier SMARTRAC is also inevitable.


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