How to apply RFID and other IoT technologies in theme parks?
Theme parks are an industry that is already using IoT technology. Theme parks are improving the visitor experience, maximizing equipment efficiency, and even finding lost children.
The following are three application cases of IoT technology in theme parks.
1. Maintenance of Smart Amusement Facilities
Theme park amusement facilities are highly technical mechanical equipment, so the Internet of Things processes that play a huge role in manufacturing and industrial environments will also play a role here. IoT sensors installed in theme park amusement facilities can collect and transmit valuable data related to the performance of the amusement facilities, so that managers, technicians and engineers can gain unparalleled insights when the amusement facilities need to be inspected, repaired or upgraded.
In turn, this can extend the service life of the rides. By supporting more proactive and smarter amusement equipment testing and maintenance methods, safety and compliance are improved, and more maintenance and repair work can be proactively scheduled during less busy hours, thereby improving park operations. In addition, by collecting information on machinery changes over time, it can even provide insights for future ride design.
2. Proximity to marketing
For all theme parks, providing an engaging visitor experience is a crucial challenge. The Internet of Things can help by setting up beacons throughout the park. These beacons can send messages to tourists' mobile phones at specific locations and at specific times.
What kind of information? They may involve specific rides and activities that guide visitors to new attractions or new facilities they may not know about. They can respond to the queuing status and the number of visitors in different areas of the park, and guide visitors to amusement facilities with a shorter queue time, and ultimately better manage the flow of visitors in the park. They can also publish special offers and promotions for stores or restaurants, thereby helping to promote cross-selling and up-selling opportunities throughout the park.
Managers even have the opportunity to create a truly innovative visitor experience, combining tools such as augmented reality with the Internet of Things to provide virtual tours, specific promotions, and even play games while waiting in line.
In the end, the Internet of Things provides a variety of ways for theme parks to improve the visitor experience, increase participation and interactivity, and position itself as the preferred attraction-tourists come here time and time again.
3. Smart ticketing
Disney, a well-known theme park brand, is using the Internet of Things to achieve amazing effects through its MagicBands. These wearable bracelets, combined with RFID tags and radio frequency technology, are widely used in Disneyland. They can replace paper tickets. According to the account information related to the bracelet, visitors can enjoy the park more fully. Facilities and services. MagicBands can be used as a payment method for restaurants and shops throughout the park, and can also be combined with photographers throughout the park. If visitors wish to purchase a copy of the photos taken by the photographer, they can click on their MagicBand on the photographer's handheld device and automatically synchronize their photos with the MagicBands app.
Of course, since MagicBands can track the location of the wearer, they are also invaluable in managing the key task of any theme park-finding lost children!
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