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Retail Application

The Applications of NFC Technology In Electronic Shelf Labels

Solution updated on: 2017/5/10 16:04:20 - by - - RFIDtagworld XMINNOV RFID Tag Manufacturer / SolutionID:1832


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KEY FEATURE OF NFC Electronic Shelf Labels

  • Cost reduction, no need for label printers, each label with a service time of more than 5 years.

  • NFC shelf label can be used to provide customers with detailed product information, including product descriptions, pricing information, and nutritional information. 

  • NFC shelf label can help retailers to respond quickly to changes in market conditions and update prices in real-time, ensuring that their customers always have access to the latest pricing information.

  • NFC shelves label can be used to interact with customers in new and innovative ways. For example, retailers can use NFC shelves to offer promotions and discounts to customers.

  • NFC technology can be used to gather data and insights about customer behavior and preferences, which can help retailers to make data-driven decisions about product offerings and pricing.

  • NFC shelf label provide a more modern and interactive shopping experience for customers while also offering convenience and cost savings for retailers.


IMPLEMENTATION & VALUE POINT of NFC Electronic Shelf Labels

  • One key challenge retailers face is inaccurate pricing on product shelf labels. If one of your customers expects a product to cost US$4.99, but learns upon checkout that the actual price is US$9.99, how do you think they will respond? Some customers might shrug it off and not think twice about it; however, most will be left with a bad taste in their mouth and perhaps lose their brand loyalty. Retailers are increasingly adopting Electronic Shelf Labels (ESLs), replacing traditional paper labels to prevent this scenario.

  • If retailers use electronic shelf labels - digital price tags - they can enable customers to pay directly on the shelf through the use of scanners. Using NFC or QR code technology, the customer scans the article directly on the electronic shelf label before.

  • The buyer can then pay for the item using their preferred payment method or simply place the products in the trolley and pay once their shopping is finished, regardless of their location in the store. By using this integrated payment solution, there is no need for unloading everything on the conveyor belt at checkout, thus omitting long checkout lines, which can often lead to customers cancelling their purchases altogether.